Win back lost sales with the abandoned cart email

A buyer fills the cart in your online store. They start the checkout. Then the phone rings, and they forget. This happens a lot. Many carts are left before the payment.

Most of these buyers still want the items. They only need a small reminder. Sellrika can send that reminder for you.

How it works

1. A buyer starts the checkout and types their email.
2. They do not finish the order.
3. After the time you pick, they get one email with their cart.
4. The email has a Complete your order button. It puts the items back in their cart and opens the checkout.

The email goes out only once per cart. It is not sent when the buyer has ordered since, or has unsubscribed. It is in the buyer's own language.

Switch it on

1. Open Sales › Marketing.
2. Press the gear button (Settings) at the top.
3. Switch on Send abandoned cart emails.
4. Under Send it after, pick 1 hour, 4 hours, 12 hours or 24 hours.
5. Press Save.

Which time is best? A short time catches buyers while they still remember. A longer time feels less pushy. Many shops start with 4 hours, then look at the results.

Send a campaign to your customers

The same page also sends email campaigns. Use one for a new product, a sale or a holiday message.

1. Press New campaign.
2. Type the Subject and write the Message.
3. Add up to 6 Products. They show as cards with a picture, the price and a link.
4. Tick the Recipients, or press Select all.
5. Press Save campaign.
6. Press Send test to me to check how it looks.
7. Press Send now, or pick a date and time and press Schedule.

After it is sent, open the campaign to see who got it, and the reason when an email could not be sent.

Respect your customers

• Every marketing email has an unsubscribe link.
• A customer who unsubscribes gets no more campaigns and no abandoned cart emails from your shop.
• Order emails still arrive. They are not marketing.

Send only what helps the buyer. Fewer, better emails keep people reading.

Before you start

• Your online store must be on. The emails link to it.
• Email must be set up. An admin can add your own mail account under Settings › Shop Email.
• Customers need an email address to get a campaign.

Try it

Switch on the abandoned cart email once, and it works for you every day. Start your 30 free days at sellrika.com.

Photo by حامد طه on Unsplash.